Official Launch of Baruch’s Strategic Planning Process for 2023–28
June 2, 2022
Dear Baruch College Community:
It is my pleasure to launch the Strategic Planning Process for Baruch College. Every five years, Baruch renews its institutional strategic plan: the 2013–18 plan positioned the College as a global leader in public urban education, and the 2018–23 plan forged a comprehensive and ambitious blueprint to further that aim. We are continuing that tradition in launching an institutional strategic planning process for 2023–28.
In a series of blog posts this spring, I framed the overarching theme and concepts for the strategic planning process as being differentiation and engagement:
Differentiation: “If the audacious idea behind Baruch’s success is making excellence accessible to all, what can we do to cultivate, expand, and elevate quality in the pursuit of excellence? How do we stay true to our mission of serving not the privileged few but the ‘privileged many’? How do we transpose our institutional purpose and aspiration to our own journey—how do we find our role in the master script? By intentional and multifaceted engagement with our community, our stakeholders, and our partners and supporters, we will learn to do this together in an inclusive, collaborative, transparent, and honest but respectful way.”
Engagement: “Strategic planning is a form of institutional learning. Specifically, it is the act of collective thinking and sharing aspirations that lead to buy-in, action, and sustained change. Consistent attention to where we are going as an institution ensures that the collaboration process remains energized and at the forefront of who we are and who we can be. Individual participation is the crux of this process; true change can only be accomplished with broad support and commitment. As we move forward, it is essential that each of us personalize our roles—whether as a member of the Baruch community, as a stakeholder, as an alumnus/alumna, friend, partner, or supporter—and figure out the part we could play in impacting Baruch’s institutional future.”
Process and Timeline
The planning committee has selected Blue Beyond Consulting to assist us in the strategic planning process. Their work with us will extend over the next year and encompass four phases:
Phase 1, Through July 2022: Preparation, planning, and design. During this phase, Blue Beyond will review existing materials, including the recent surveys distributed to the campus community. They will also engage directly with the Strategic Planning Committee and the President’s Cabinet during a campus visit in June. They may also engage with senior staff and other campus representatives via Zoom during this phase.
Phase 2, August–October 2022: Engagement, information gathering, and analysis. This phase will include a two-day “Appreciative Inquiry Summit” on September 22–23, listening sessions, and design thinking workshops. Our consultants may also ask to visit regularly scheduled meetings, such as department meetings, student government meetings, and staff meetings.
Phase 3, November 2022–February 2023: Draft the plan. The consultants will work closely with the Strategic Planning Committee and its subcommittees on drafting the plan. They will hold numerous focus groups/design thinking sessions to gather input and feedback and begin work toward implementation planning.
Phase 4, Finalize, Share, and Implement the Plan. Stakeholder feedback sessions will be used to validate the plan and develop implementation strategies. At the end of their engagement, the consultants will leave us with an implementation playbook that will include milestones, accountability measures, key performance indicators (KPIs), and so on.
Engagement and Participation Will Take Many Forms
It is imperative that our strategic plan reflect the perspectives of everyone who has an important stake in the College—our students, families, faculty, staff, alumni, donors, employers, and business and community leaders. In the year ahead, there will be a number of ways that you can participate in the process to ensure your voice is heard:
- Appreciative Inquiry Summit/Strategic Planning Workshops—The most interactive and fun way to engage with a mix of students, faculty, staff, alumni, and community members to ideate, share, and contribute. As soon as they are confirmed, dates for the workshops will be shared on the strategic planning website, which will go live in mid-June. We recommend you register early as attendance will be limited by venue size.
- Focus Groups—We will be holding a number of small group discussions with different campus audiences to gather input. We will also host open invitation focus groups on a first-to-register basis for those who are not able to attend a workshop.
- Strategic Plan Surveys—All members of the Baruch College community will have the opportunity to share feedback on specific topics via surveys to be released next year.
- Open Comment Box—Do you have a specific idea or comment to share? Then please send it our way through this dedicated email address, StrategicPlanning@baruch.cuny.edu. We will also have a comment box on the strategic planning website once launched.
The strategic planning website will serve as a common point of reference to learn about our progress throughout this journey, as well as a place where members of our community may share their thoughts, ask questions, and participate in an ongoing conversation about our shared future. The website will be launched shortly.
The Baruch Community Strategic Planning Committee
I am grateful that more than 70 community members volunteered to serve on the Baruch Community Strategic Planning Committee, and we will make sure that all of them are engaged in some ways throughout the process. The committee membership itself consists of students, faculty, alumni, staff, and administrators. The members of the Baruch Community Strategic Planning Committee will be reviewing data, leading meetings and focus groups, chairing subcommittees, and drafting and revising the material that will go into the strategic plan and implementation plan. These dedicated community members will meet biweekly throughout the process in addition to other engagement activities.
With my sincere appreciation for their willingness to serve, I am hereby announcing the composition of the Baruch Community Strategic Planning Committee:
Linda Essig, Provost and SVP, Committee Chair
Kenya Lee, Chief of Staff, Committee Co-Chair
Committee Members (in alphabetical order):
Jeffrey Acosta, alumnus, Class of 2018
Divine Adeniyi, undergraduate student, Weissman School
Jay Berman, Trustee, Baruch College Fund, and alumnus, Class of 1959
Cheryl de Jong-Lambert, Director of Communications, Office of Communications, Marketing & Public Affairs
Arthur Downing, Vice President for Information Services and Dean of the Library
James Francis, Deputy Director of Public Safety, Office of Administration and Finance
Osvaldo Garcia, undergraduate student, Marxe School, and Executive Vice President, Undergraduate Student Government
Andreas Grein, Professor, Aaronson Department of Marketing and International Business, Zicklin School
Serra Hilaire, Associate Director of Operations, Technology and Advising Programs, Division of Enrollment Management & Strategic Academic Initiatives
Elizabeth Ho, undergraduate student, Zicklin School
Marios Koufaris, Chair and Professor, Chook Department of Information Systems and Statistics, Zicklin School
Cuili (Evelyn) Lu, graduate student, Zicklin School
Zachariah Mampilly, Associate Professor, Marxe School
Jennifer Mangels, Chair and Professor, Department of Psychology, Weissman School
John Osae-Kwapong, Associate Vice Provost for Assessment, Accreditation and Institutional Effectiveness
Gisele Regatao, Assistant Professor, Department of Journalism and the Writing Professions, Weissman School
Damali Tolson, Director of Student Life, Division of Student Affairs
Natalie Velasquez Pinela, Operations Coordinator, Division of Enrollment Management & Strategic Academic Initiatives
I am very excited about this opportunity to engage with the Baruch College community in new ways and to collaborate on the development of our shared vision for the future of the College.
S. David Wu
President, Baruch College